GGF LAUNCHES NATIONAL COMPETITION ON MYGLAZING.COM
- Posted 08/04/2016
The GGF in conjunction with Refresh PR has launched an exciting new national campaign designed to drive traffic toMyGlazing.com and increase brand awareness of the GGF’s consumer website with the aim to make homeowners more aware of GGF Members.
‘Window with a View’ is an online competition that invites the UK public to nominate and then vote for the UK’s best window with a view. The GGF is targeting consumers nationwide by inviting them to visiting to take a picture from a window that boasts a spectacular view and enter it into the competition onMyGlazing.com. The UK public will then have the chance to vote for their favourite image online, with the ultimate winner to be crowned the UK’s Best Window with a View.
The competition runs from March until September 2016 and will play out across three stages: a nominations round, a vote to decide regional winners, and a vote to decide the national champion.
After the nominations round closes, an esteemed judging panel made up of leading professionals from the architecture, design, tourism, journalism and photography industries will meet to choose four shortlisted entries from each UK region. Nominations will be judged on creativity, originality and the ‘wow factor’. After a public vote, the winner for each region will be announced in July 2016 and put forward to the national final. The UK’s Best Window with a View, once again voted for by the public, will be announced in September 2016.
By voting for their favourite entry at MyGlazing. com, members of the public will go in the draw to win some fantastic prizes.
How does this benefit GGF Members?
The GGF is investing in a large PR campaign based around the ‘Window with a View’ competition, aimed at boosting the number of visitors toMyGlazing.com, raising awareness of the site, and spreading the word about the benefits to homeowners of using a GGF Member company. We anticipate an increase in traffic visitingMyGlazing.com, and as a result a rise in the number of enquiries made to Members listed on the site.
James Lee, Head of Group Marketing and Communications, said: “This is a very exciting campaign for the GGF andMyGlazing.com. The expected press coverage from this competition should raise awareness of the GGF brand, the MyGlazing website and subsequently the GGF Members operating in the home improvement sector.”
The Window with a View campaign results and progress will be presented at GGF Members’ Day on 29th September at the Botanical Gardens in Birmingham.
For more information on the Window with A View competition, visit www.myglazing.com/wwav or contact the Marketing Department on 020 7939 9128
Refresh PR commented: “MyGlazing is a fantastic free resource for homeowners to get glass and glazing advice, information and inspiration. Through the Window with a View competition, we’re aiming to boost awareness of the brand so consumers can familiarise themselves with the website’s offering and the services provided by the GGF. The Window with a View competition is a fun and interactive way to engage with the public while encouraging them to think about the benefits of modern, clear, energy-efficient glazing. Given the competition’s visual nature, it lends itself well to securing coverage and publicity across social media and other online channels, as well as in more traditional, print media.”