Archives for November 2019

Traditional style never goes out of fashion and that’s why Masterframe has seen a boom in new-build developments specifying Heritage Collection sliding sash windows.

“It’s all about the symmetry,” says Richard Howe, National Sales Manager at Masterframe. “Georgian architects famously used symmetrical designs and multi-pane windows, whilst Victorian homes often feature bay and sliding sash windows – all features which are still popular trends with homeowners. The big problem is that there just aren’t enough original 18^th and 19^th century homes to go around, and the ones that are still structurally sound, usually come with quite a significant price tag.

“This doesn’t stop property buyers wanting traditional style though, so we are seeing lots of new-build developers building homes that replicate the symmetrical design cues from these eras. Getting the window right is an essential part of the build because they are such an important feature in traditional design.

“The new specification Heritage Collection is the perfect option for them, as they deliver on style and performance as well as carrying the right accreditations and standard for the new-build market.”

Heritage Collection has recently been relaunched alongside the Authentic and Vintage Collections with a higher-spec demanded by the new-build sector. The windows have Timberweld® joints – the unique patented method of construction that produces traditional timber style butt joints both on the inside and the outside of the window as standard.

The sash windows also carry PAS 24 and Secured by Design accreditation and feature an internal staff bead trim. Heritage Windows come in White woodfoil as standard or can be sprayed to colour-match any RAL, B.S. or Farrow & Ball colour at Masterframe’s on-site paint plant. There’s the additional option of the London Sash and Frame design which has an arched exterior and square interior, commonly found in late Georgian and Victorian properties.

 “The trend of heritage continues to grow through homeowners’ nostalgia for classic building design,” says Richard. “It’s great to see so many developers working on projects and specifying products that deliver homes with precision down to the very smallest details.”

View the Heritage Collection brochure here.

Masterframe is raising standards for homeowners choosing PVC-U sliding sash windows for their homes with the new specification Authentic Collection.

With the exclusive Timberweld® licence for manufacturing sliding sash windows and one of the best specifications on the market, the new range has been designed to give installers a competitive edge. Authentic Collection delivers windows with the wow-factor, so there’s no compromise for design-conscious homeowners.

Carol Slade, Managing Director at Masterframe explains: “When homeowners decide to replace their old timber windows, it’s rare that they want to retrofit with a standard PVC-U window. If they’re switching from timber to PVC-U, they want a window that really looks the part.

“As the PVC-U market has developed from standard white plastic to value-added premium products, homeowners have come to generally expect higher standards from replacement windows. It’s even more important when they’re shopping for vertical sliders.

“If a homeowner is looking for sliding sash windows, there is already a certain expectation of quality and beautiful aesthetics, but we understand that installers need to stay competitive. That’s where the Authentic Collection comes into play.”

Authentic Collection raises the standard for sliding sash windows. They feature Timberweld® technology, the unique patented method that produces traditional timber-style butt joints both inside and out. Every component has been carefully selected to offer superior performance and aesthetics.

On top of this, the Authentic Collection comes with BBA Approval which means Masterframe’s sash windows have exceeded the BBA’s 20,000-cycle endurance testing for ‘whole of life’ performance. White woodfoil comes as standard for Authentic Collection windows and there’s the additional option for frames to be coloured matched to any Farrow & Ball, RAL or B.S. colour.

The collection enables installers to remain competitive without compromising on quality and there is a huge range of marketing support available to help them sell the difference that Authentic offers.

“As they say, the devil is in the detail,” continues Carol, “And that’s why our team created this range to include the special details that really make the difference for homeowners.”

Download the brochure here.